Tyler Hortin serves as the CEO of Lion Energy, guiding the company’s vision, strategy, and long-term growth. With over 20 years of financial and supply chain experience, he brings deep expertise in operational leadership, product development, and organizational scaling. Tyler drives Lion Energy’s mission to deliver safe, reliable, and sustainable power solutions for homes, businesses, and off-grid lifestyles. His leadership emphasizes innovation, customer empowerment, and accelerating the transition to clean energy through accessible, high-performance battery technology.

As CRO, Brady Hoggan leads Lion Energy’s revenue strategy, national sales, and channel expansion efforts. He oversees growth across retail, e-commerce, installer networks, and commercial channels. Known for building strong partner relationships and developing high-performing sales teams, Brady drives market penetration for Lion’s portable power, and home backup systems. His focus on customer and partnership experience and scalable revenue operations supports Lion Energy’s continued leadership in renewable power solutions.

Troy Asberry serves as Chief Operating Officer, bringing more than 30 years of manufacturing and operational leadership to the organization. A native Texan and retired Field Grade Officer, Troy’s leadership style is grounded in discipline, accountability, and strategic execution. His career spans extensive C-suite and executive roles, including COO, President, Managing Director, General Manager, and Head of M&A, where he has led growth initiatives, organizational transformations, and high-performance teams across complex enterprises. Married and the proud father of adult sons, Troy leads with a strong commitment to both results and values.

Ryan Frey serves as VP of Operations, overseeing operations, supply chain, manufacturing, logistics, and customer fulfillment for Lion Energy. With a background in large-scale operational systems and high-efficiency workflows, Ryan ensures Lion delivers industry-leading product quality and reliability. He drives process optimization, demand planning, and operational scalability to support the company’s rapid growth. His leadership strengthens Lion’s ability to innovate while maintaining exceptional performance and customer satisfaction.

Brian Watson is Lion Energy’s CFO, responsible for financial strategy, corporate planning, budgeting, and capital structure management. With extensive experience driving financial performance in high-growth organizations, Brian oversees forecasting, investment strategy, and risk management. His leadership ensures the company maintains stability, profitability, and scalable financial systems that support rapid innovation. He plays a key role in aligning operational goals with long-term financial health and shareholder value.

Tom Tolman serves as VP of Emerging Markets at Lion Energy, leading strategy and market expansion for the company’s commercial and industrial power solutions, including the Lion PowerSave energy-storage line. With strong experience in B2B energy markets, Tom develops targeted campaigns, partner programs, and industry outreach that accelerate adoption of large-scale backup systems, peak-shaving solutions, and microgrid applications. His work strengthens Lion Energy’s positioning in the rapidly growing C&I energy-storage sector, helping businesses and organizations transition to safer, cleaner, and more reliable power independence.